What our

clients say

 

 

 

 

Abbott Nutrition

 

Working with Charmian was inspiring and resulted in a high quality outcome for Abbott Nutrition. The uniqueness of Charmian’s approach is that she excels in absolutely every aspect of the project: from building a robust strategic framework to creating and facilitating a high energy and exciting workshop to developing very well written concepts ready to be put into research.

 

Charmian is a master of identifying a fundamental insight – be it an organizational insight that helped us create a custom work flow for Abbott Nutrition, and consumer insights to fuel the pipeline of innovation ideas.

 

Julia Barysheva, Senior Brand Manager

 

 

Acer

 

“MilesFurther has been a great source of actionable insights to Acer.  Charmian Tardieu has always put in all her passion and strategic thinking into the projects we did with her, and she ALWAYS delivers, no matter how challenging the project.  On top of this, the cooperation with Charmian is a delightful experience: she is highly responsive and always ready to make a strong and honest contribution to push our thinking.  MilesFurther is my first choice as an agency for gathering strategic insights.”

 

Maarten Schellekens, Vice President Global Marketing & Branding

 

 

Beiersdorf (NIVEA & Eucerin)

 

“I have worked with Charmian on a number of different consumer & concept workshops. What impressed me most about working with Charmian is her enthusiasm and positive energy that enable her to drive workshops to excellent results. She is highly flexible to adapt agenda and ways of working in order to deliver maximum output. Her personality combined with her creativity and consumer understanding make her a very valuable partner in the ideation process.”

 

Catherine Niebuhr, Global Marketing Director

 

“I am impressed by MilesFurther and can wholeheartedly recommend Charmian!”

 

“Charmian supported us with concept development workshops, concept writing and the moderation of focus groups - always delivering to-the-point summaries and strong recommendations. With her in-depth understanding of consumers, her professionalism, and her excellent feeling for the right words, she significantly contributed to craft highly unique and relevant concepts. She is a skilled moderator, who understands a company's strategic challenges, leading workshops by infecting every participant with her positive aura and passion.”

 

Björn Böge, International Marketing NIVEA

 

“Charmian and her team really understand their clients‘ needs. From day one on we had the feeling that we had a long-lasting business relationship - Keep going.”

 

Ansgar Hölscher, Consumer & Market Intelligence

 

“Charmian significantly influenced the positive outcome of our concept workshop as she brings in enthusiasm and shows an outstanding talent and perseverance to transform average concepts into striking concepts.”

 

Oliver Schrader, Brands Development Regions

 

“Thanks to the friendly, enthusiastic and professional support of Charmian we managed to organize a very interesting workshop. The participants could openly talk about their thoughts and ideas what was necessary for a reliable outcome. Her planning, recommendations and moderating have made our project fun for the participants and led us to successful results. It was a pleasure to work with Charmian and we are looking forward to working with her in the future again!”

 

Jennifer Bogolnicki, International Trade Marketing

 

 

Bahlsen

 

“Charmian truly inspired my team to develop concepts that are rooted in real consumer insights. She ran the workshop in a motivating way and made sure that we worked consumer centric. We will continue to work with her.”

 

Kamran Wuehrmann, Director Marketing Research and Development

 

 

Procter & Gamble

 

“I have been working with Charmian on a couple of projects and she became a trusted partner to us. She has been hosting workshops with our top management, run qualitative research and helped in concept writing. All projects had one thing in common - her fabulous skills in understanding the strategic business challenge and to distill consumer understanding to help get answers to the challenge. Its more than moderation - she asks the right questions to help the client find the right answers. We value her as an enormous ressource to use regularly!”

 

Alexandra Messerschmidt, Brand Building Integrated Communications Associate Director

 

“I was always impressed with Charmian's ability to deeply understand what her client goes after and then creating workshop formats accordingly. I've especially appreciated her not letting lose & contributing until the desired result is achieved with genuine interest and a touch of perfectionism. Charmian has a great talent to fuel excitement for reaching new horizons, helping teams to see beyond the obvious.”

 

Beate Rosenthal, Associate Marketing Director

 

“Charmian was impressively fast in understanding our business challenges and consumer profiles. This made her a valuable partner in developing the research framework and a true leader in guiding us through concept development. We felt in completely safe working with Charmian that we would deliver on our objectives on time. It was a pleasure working with MilesFurther.”

 

Stine Holtze Thomsen, Marketing, Procter & Gamble

 

“Your energy and excellent moderation really helped us to move this project a huge step forward. The fact that you could take this project on at such a short notice was fantastic, and I really appreciate the support you gave us."

Maria Behn, Brand Manager, Braun”

 

“Charmian has a unique ability to connect with consumers. They relax, open up and reveal thoughts and feelings that normally would not rise to the surface. She also has a very strategic mind which allows her to distil what consumers tell us into powerful business insights.”

 

Mark Vandeneijnde, Consumer Market Knowledge

 

“It was a pleasure working with you. Everybody has been impressed by the professionalism and enthusiasm you showed during the research. In a short timing you set up the research and showed a deep understanding of the objectives. The way you guided the moderators and condensed the learnings led to an outstanding result. Without you we wouldn't have been able to generate the learnings that will step-change our strategies. Your native knowledge of English and German has additionally been a tremendous help.”

 

Maximilian Schnorr, Lenor Brand Management

 

“I wanted to thank you for handling this research in such a fantastic way. On top of the management of the interviews/pictures/consumers pre-work and so on (quite a bit of added complexity!), I was especially impressed by the quality of the summary you send after the debrief of the interviews. I really valued having you as a member of the team for this project and am looking forward to working with you in the future!”

 

Marie-France Birchler, Consumer Market Knowledge

 

 

Merck

 

“Charmian was my key sparring partner in one of our most visionary health & beauty innovation projects. Thanks to Charmian’s great experience, her endless energy and her unique way of structuring and stimulating discussions we developed a winning blueprint within weeks. Her can-do attitude combined with her flexibility and professionalism were massive enablers in defining consumer relevant insights and propositions that not only convinced top management but also tested very well with consumers and key stakeholders. Charmian, a true partner. Priceless.”

 

Michael Flath, Marketing Director CEEMEA, Merck Consumer Health

 

“I recently worked with Charmian on a concept writing workshop. Her energy and excellent moderation skills are fascinating! She really understood our business challenge and designed a great workshop around it. She created a great environment for workshop participants where they can interact heavily. It was a pleasure to work with her!”

 

Eylem Samland, Global Brand Director

 

 

Philips

 

“My experience can be summarized as: Excellent strategic support: Charmian showed to have a lot of strategic vision and marketing-communication experience, which she incorporates in process facilitation and concept development. skilled in marketing and communication, which is very supportive in translating ideas into consumer language. Smooth cooperation: They speak the same 'language' of concept development (the Philips way) and they showed to be perfectly able to lead a project without supervision of Market Intelligence. Reliable and flexible: due to their size they deliver on their promise and can adjust to your wishes and demands. Reporting: Their reporting is fast, thorough and insightful, with valuable additional market-facts. This reflects their personal dedication and willingness to really take you and your team further.”

 

Wendeline Jans, Market Intelligence

 

“Conducting global research can be a challenge. MilesFurther was a trusted partner in our exploration into the German dental care market. In addition to providing thorough, quality research, Charmian's familiarity with and understanding of the US and German markets was an added benefit that helped the global marketing team more quickly assess the similarities and differences between markets.”

 

Melanie Iwamoto, Global Marketing Research Manager

 

 

Novartis

 

“Charmian constructed and conducted an extremely productive workshop that leveraged all of our fragmented pieces of input and delivered on our business needs. She helped us move beyond the self-imposed "box" we had been working in, and encouraged us to investigate new spaces in a way that makes sense for our brand and business. And she did all this with very minimal input or work on our part – very impressive!”

 

Julie Coulter, Global Marketing Consumer Health

 

Impressum

Tel: +49 40 4321 4288
Email: info@milesfurther.com

 

Paul-Sorge-Str. 129
22455 Hamburg
Germany

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Tel: +49 40 4321 4288
Email: info@milesfurther.com

 

Paul-Sorge-Strasse 129
22455 Hamburg
Germany