Need better insights and ideas?
Talk to us about how to grow your business with deeper insights and sharper concepts
We believe that connecting to people emotionally is the springboard to really good ideas.
We get to the heart of what really matters to your target
We create the right conditions to unlock creative potential within your team
We fuel passion for superior ideas to help move them forward within the organisation
We turn complex data into simple human truths and express these in a fresh and engaging way.
We turn mounds of data into direction-giving insights that teams can relate to and engage with
Deeper insights inspire bigger ideas for communication and new product development
We help craft concepts that resonate with the target and spark brand growth
What we do
What we do
From remote or location-based workshops that deliver product innovation concepts to brand strategies that inspire, we provide tailored solutions built around our tried and trusted three-step approach.
Turning data into directional information
Finding the nuggets
We sift through clients’ existing research and other data, to highlight key information with a fresh perspective, providing:
- Insightful conclusions
- Interesting hypotheses
- Directions to work on
- Opportunities to dig deeper
Tracing the scent
We carry out qualitative research, getting up close and personal to uncover the true story and emotional triggers that often lie beyond the words:
- Consumer interviews & ethnographies, observing closely for inconsistencies
- Group discussions using creative stimulus
Listening in
Social listening online – looking at chat forums, Facebook and consumer review pages – gives us new insight into:
- Consumer trends
- Unmet needs
- Attitudes towards and usage of clients’ and competitors’ brands & products
Leading the way with insights, strategy and training
Expanding horizons
We help marketing teams look beyond their daily work to find new inspiration for communication and product development with:
- Cross-category trend reports
- Interesting examples from around the world
- Social/ cultural themes
- Consumer perspectives and trends on specific subjects e.g. health
- Insightful conclusions
Finding purpose
Everything starts with the brand! Brands with a bigger purpose inspire greater emotional connection to their target – the foundation for growth, differentiation and loyalty. We offer:
- Brand strategy review sparring sessions
- Brand values / brand purpose workshops
Training teams
Inspiring your team with new tools and training motivates them and enhances their skillset. We offer training in:
- Insight generation and concept-writing
- Consumer centricity: “Meet your consumer” immersion days with accompanying insight extraction workshop
Generating insight-driven ideas and winning concepts
Unlocking ideas
We provide “Moderation Plus” for workshops! We bring out the best in people, stimulate creativity and provide strategic leadership and direction for:
- Product innovation
- Communication ideas
- Advertising agency briefing
- Digital content generation
Co-creation
We facilitate workshops involving your marketing team, key influencers and external experts to achieve
- Deeper knowledge of future trends and market opportunities
- Breakthrough product and communication ideas
Telling the story
As experts in concept writing with a proven and measurable track record of success, we turn ideas into stories that resonate with your target. Choose the kind of help you need:
- Full service
- Concept writing partner
- Team guidance
Engaging and improving
We organise and lead concept labs all over the world, to improve and evolve the concepts with consumer input, carefully evaluating the feedback and balancing it with our expertise to:
- Find the strongest ideas
- Clarify the idea and optimise the wording
Some of Our Clients
Read some of our Client Testimonials
Who We Are
Based out of Hamburg and operating internationally, MilesFurther is run by Charmian Tardieu together with a network of leadership coaches, creative strategists and affiliated research agencies.