Need better
insights and ideas?
Talk to us about how to
grow your brand
with deeper insights
and sharper concepts
We believe that connecting
to people emotionally is the
springboard to really good ideas
We get to the heart of what really matters to your target
We create the right conditions to unlock creative potential within your team
We fuel passion for superior ideas to help move them forward within the organisation
Turning data into directional information
FINDING THE NUGGETS
We sift through clients' existing research and other data, to highlight key information with a fresh perspective, providing:
- Insightful conclusions
- Interesting hypotheses
- Directions to work on
- Opportunities to dig deeper
TRACING THE SCENT
We carry out qualitative research, getting up close and personal to uncover the true story and emotional triggers that often lie beyond the words:
- Consumer interviews & ethnographies, observing closely for inconsistencies
- Group discussions using creative stimulus
LISTENING IN
Social listening online - looking at chat forums, Facebook and consumer review pages - gives us new insight into:
- Consumer trends
- Unmet needs
- Attitudes towards and usage of clients' and competitors' brands & products
We turn complex data into simple human truths and express these in a fresh and engaging way
We turn mounds of data into direction-giving insights that teams can relate to and engage with
Deeper insights inspire bigger ideas for communication and new product development
We help craft concepts that resonate with the target and spark brand growth
Leading the way with insights, strategy and training
EXPANDING HORIZONS
We help marketing teams look beyond their daily work to finding new inspiration for communication and product development with:
- Cross-category trend reports
- Interesting examples from around the world
- Social/ cultural themes
- Consumer perspectives and trends on specific subjects e.g. health
FINDING PURPOSE
Everything starts with the brand! Brands with a bigger purpose inspire greater emotional connection to their target - the foundation for growth, differentiation and loyalty. We offer:
- Brand strategy review sparring sessions
- Brand values / brand purpose workshops
TRAINING TEAMS
Inspiring your team with new tools and training motivates them and enhances their skillset. We offer training in:
- Insight generation and concept-writing
- Consumer centricity: "Meet your consumer" immersion days with accompanying insight extraction workshop
Generating insight-driven ideas and winning concepts
UNLOCKING IDEAS
We provide "Moderation Plus" for workshops! We bring out the best in people, stimulate creativity and provide strategic leadership and direction for:
- Product innovation
- Communication ideas
- Advertising agency briefing
- Digital content generation
CO-CREATION
We facilitate workshops involving your marketing team, key influencers and external experts to achieve:
- Deeper knowledge of future trends and market opportunities
- Breakthrough product and communication ideas
TELLING THE STORY
As experts in concept writing with a proven and measurable track record of success, we turn ideas into stories that resonate with your target. Choose the kind of help you need:
- Full service
- Concept writing partner
- Team guidance
ENGAGING AND IMPROVING
We organise and lead concept labs all over the world, to improve and evolve the concepts with consumer input, carefully evaluating the feedback and balancing it with our expertise to:
- Find the strongest ideas
- Clarify the idea and optimise the wording
WHAT WE OFFER
From workshops that deliver product innovation concepts to brand strategies that inspire, we provide tailored solutions built around our tried and trusted 3-step approach.
Find the right services from within the above modules and let's have a conversation.
Call us: +49 40 4321 4288
OUR ALLIES
Based out of Hamburg and operating internationally, MilesFurther is run by Charmian Tardieu together with a network of business strategists, creative thinkers and affiliated research agencies.
Charmian Tardieu
A highly respected moderator and strategic planner, Charmian has an insatiable curiosity about people. She finds out what really matters to them and what makes them tick. Connecting to people from all walks of life and all corners of the globe with an open heart and positive spirit, she loves to discover fresh perspectives and stimulate creativity in a way that moves people and businesses forward.
Growing up bilingual in Hamburg and London, and with a degree in French, Charmian spent the first 13 years of her career as a planner in global ad agencies such as TBWA and BBDO in Europe and the US. She was Senior Vice President, Director of Strategic Planning at D’Arcy, Los Angeles until 2002, when she moved back to Germany to start MilesFurther.
Charmian credits her boundless energy to her daily yoga and meditation practice, her love of green juices and her passion for running.