Transforming Insight into Action
Ideal for: Marketing directors in big corporations who need to grow the business with an insight-driven strategy and fill the innovation pipeline with new product/ service concepts that test „double-green“ in standard online testing procedures
Customised to clients‘ needs
at day rate of €2500
Empowering Your Team‘s Success
I create the conditions that allow your team's creativity to soar, turning complex data into relatable human truths.
My expertise transforms data into clear, direction-giving insights, sparking bigger ideas for communication and product development.
I help shape concepts that not only resonate with your audience but also drive brand growth and innovation.
Innovation Unlocked
My method is simple: I use insight-driven innovation to help businesses grow. With a four-step process, I guide teams toward creating strategies and new product concepts that truly resonate with their audience. While going through all four steps yields the best results, I am flexible and ready to support you at any stage of your innovation journey. It’s about making innovation work for you.
Understanding is the first step towards innovation. I dive deep into your brand, market landscape, existing research, challenges, and opportunities to lay a solid foundation for growth.
Insight is our currency. Through creative qualitative market research, often with my direct involvement in moderation, I uncover the deeper insights about your target audience that traditional methods might miss.
This is where transformation begins. I engage and coach your team to view your target audience from new perspectives. My workshops are designed to facilitate a creative process, leveraging insights to spark innovative ideas.
Ideas need validation to flourish. I assist in crafting compelling concepts and then take these concepts back to your target audience for feedback, ensuring they meet the "double-green" standard—viable for your brand and desired by your audience.
I work closely with leadership teams to remove blockers to innovation. With over 20 years of experience, I’ve seen how small mindset shifts and big insights can create real momentum.
When needed, I bring in specialists from my network to support facilitation, but I’ll always be your main point of contact.
Propel your team beyond limitations towards achieving tangible innovation and goals.
MilesFurther insight-driven process leads to concepts that test “double-green”
Strategic Planning Process
Getting to Know The Target
Insight & Innovation Workshops
Concepts Back To Taget
Since 2002 MilesFurther has been helping some of the world’s leading companies grow their businesses.
I work with marketing and innovation leaders in large organizations who want to drive business growth through insight-driven strategies and fill their innovation pipeline with strong concepts.
With over 30 years of experience, I combine strategic expertise with deep coaching skills. I don’t just deliver a process — I help shift mindsets, unlock team creativity, and make insights actionable. I am known for training teams in starting with deep insights into the target audience and then turning these into relevant, appealing, differentiated concepts that drive the brand forward.
It means turning complex data into clear, emotionally resonant insights — insights that guide powerful ideas, brand strategies, and new product or service concepts that connect with your audience.
“Double-green” means a concept scores high on both brand fit and consumer desirability in online quantitative testing — making it both strategically sound and market-relevant. In most corporations new ideas need to be written in standard concept form and test well (green/ yellow) online to pass „Gate 1“ in the innovation funnel/ process.
Absolutely. While my full four-step approach delivers the best results, I can support you at any stage — whether that’s a workshop, research, or writing concepts.
Yes. I run research and workshops across Europe, the US, and Asia, often together with trusted partners in my network. I usually moderate the research myself when it can be done in English or German.
You can book an introductory meeting through my website. In that call, we’ll explore your needs and see how I can best support your innovation goals.
